Ace of Diamonds
4th October 2002
Big Picture Interactive has been appointed by Signet to produce a microsite for the jewellery group as it prepares to launch its exclusive Leo Diamond range through Ernest Jones and Leslie Davies retail outlets.
The site will be supported by an aggressive emarketing campaign that will see the Leo Diamond sparkling on a number of high traffic, female orientated web sites including Handbag and Glamour.
In a special promotion, visitors will be given the chance to win an exclusive £1500 Leo Diamond pendant in a quiz that will test their knowledge of the Leo Diamond, acquired by browsing the microsite.
The Leo Diamond is created by Leo Schachter, one of the world's leading diamond designers, cutters and polishers. Three years in development, the Leo Diamond has a patented 66-facet precision cut, resulting in a diamond that reflects light like no other. The Leo Diamond forms the breathtaking centrepiece of a range of rings, pendants and earrings, available exclusively at Ernest Jones and Leslie Davis.
See the beauty of the Leo Diamond range for yourself.
